Twitter is the most open social network that exists. Lacking barriers between users is their greatest virtue and their biggest problem. Anyone is a single tuit to interact with a footballer, a singer or a politician. That is why it is the perfect social network to find out what is happening in the world: communication is global, without virtual walls and in real time.
But that immediacy and ease of reading play against him as well. Those who abuse and harass have direct communication, and that stifles and silences many of the voices that deserve to be heard on the social network.
The return of one of its founders, Jack Dorsey, now at the helm of the ship as CEO of the company, has accelerated action to tackle harassment through three main routes: control of accounts created only to publish abusive content, Show only safe search results, and provide greater notification control to your users.
Twitter promised to take steps to identify people suspended from the service who create accounts only to harass and employ their artificial intelligence algorithms to detect users who are acting outside the rules of the social network, although nobody has reported yet.
“We have multiplied by ten our performance on abusive accounts every day, compared to the same date last year,” the company says. “In addition, we limit the functionality of the account or apply suspensions on thousands of abusive accounts every day.”
The harassment in this social network drowns and silences the voices of its users
In turn, in the last four months, its algorithms have eliminated double this type of accounts with the help of a team dedicated to detect and take action against users who do not enter the network to be heard, but to silence The voices of others. Twitter has introduced a usage limitation on abusive accounts. After that period, the company has detected that these users generate 25% fewer reports of abuse and approximately 65% are in this state only once.
“They are improving their tools against abuse, but it is still an insufficient effort,” says Álex Barredo, an independent analyst specializing in the company, EL PAÍS. “Most accounts are closed after their attitudes come to light in the press or when academics submit articles identifying large botnets .”
The perfect example we have this week. British singer Ed Sheeran, who appeared in the first chapter of the seventh season of Game of Thrones, had to close the account after receiving a great wave of insults. “The fact that it was just after Instagram to put photographs indicates the difference that exists between the two social networks,” says Barredo.
Twitter not only has a problem with people who write directly on the network, but with people who program thousands of bots to write for them
Sometimes they have a positive end and are used to inform, but in many cases, they are an army of spam, propaganda or harassment. This Monday, the company removed a network of 90,000 bots dedicated to promoting dating web sites and pornographic content thanks to an independent Twitter not only has a problem with people who write directly on the network but with people who program thousands of bots to write for them
“There is a problem with automatic account records, which they refuse to root out by implementing a capture system,” explains the analyst. “At the end of the day, the only really effective measure is to stop the bots and check each and every social network account with a unique phone number. They do not do it because it would surely affect their number of users Assets per month and, consequently, its valuation on Wall Street. ”
Twitter, which has accelerated the pace of measures in recent months, promises “more improvements, more transparency, and more speed.” The company will continue to work with its Trust & Safety board, which has industry experts and academics, to receive a steady stream of information about the impact of its measures.
“It’s no easy task: as the conversation evolves around the world, the challenges we face,” says Del Harvey, global director of security for the company. “We will continue to adapt and do our part to ensure that Twitter remains the safest place to see all the angles of what is happening.”